I admit it. I love entering competitions. There I said it.

December 6th, 2011
Filed under: Email Marketing — jordan.hunt@phenom.com.au @ 2:33 pm

No doubt I’m unlike the thousands of people who go pretty far to be one of those lucky people who win those grand holidays in the Caribbean or jet setting off to Prague. You may call it gambling, but luckily all it takes to enter most competitions is time, creativity and knowing where to look.

Thanks to one of my favourite websites, The comping club, I’ve been able to seek out hundreds of online competitions ranging from movie ticket giveaway to trips to Europe and beyond. It is here I find myself fascinated by the myriad of competitions that are out there for the taking, and more so impressed at how well some companies come up with their marketing concepts.

After signing up to a competition by Queensland Holidays recently I was impressed to see a follow-up email communication regarding my competition entry, with the email subject line ‘Jordan… Win a Thank You Prize worth over $2,000!’. Needless to say I didn’t need a lot of encouragement to open this email as I had another chance to win another prize!

Queensland Holidays Thank you Email

What Queensland Holidays have done really well is identified the carrot that brought in the prospect and played the perfect card to encourage re engagement with a follow up competition that required the update of one’s profile. The user experience on the website was great to update my profile on, seamless and best of all didn’t ask any probing questions and left the choices of desired interests down to a interactive map of Queensland – brilliant!

Interactive Map to update preferences!

I’m certainly not going to stop entering competitions any time soon, and if companies like Queensland Holidays come up with great marketing concepts then I certainly won’t mind receiving emails from them in the future.

Regards,

Jordan Hunt
Senior Producer – Phenom Solutions

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